Privacy policy

1. INTRODUCTION

This Privacy Policy explains how Automatica ("we," "us," or "our") collects, uses, stores, and shares your personal information when you use our website and services to generate image and video content. By using Automatica, you agree to the practices described in this policy.

2. INFORMATION WE COLLECT

Information you provide directly:

  • Account information: name, email address, username, and password when you create an account.
  • Payment information: billing address and payment details when you make a purchase or subscribe to a plan. Payment processing is handled by third-party providers, and we do not store full payment card numbers.
  • Content and inputs: text prompts, images, videos, and any other files or instructions you upload or submit to generate content.
  • Communications: messages you send to us through support channels, feedback forms, or email.

Information collected automatically:

  • Device and browser information: IP address, browser type and version, operating system, device identifiers, and screen resolution.
  • Usage data: pages visited, features used, generation history, timestamps, referring URLs, and interaction patterns.
  • Cookies and similar technologies: we use cookies, pixel tags, and similar tools to recognise your browser, remember preferences, and analyse how the service is used. You can manage cookie preferences through your browser settings.

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Provide, operate, and maintain the Automatica service, including processing your content generation requests.
  • Create and manage your account and authenticate your identity.
  • Process transactions and send related notices such as receipts and confirmations.
  • Improve, personalise, and develop new features and functionality.
  • Monitor and analyse usage trends to enhance performance, reliability, and user experience.
  • Detect, investigate, and prevent fraud, abuse, and other harmful or unauthorised activity.
  • Enforce our Terms of Service and other policies.
  • Communicate with you about updates, promotions, and support matters. You may opt out of marketing communications at any time.
  • Comply with legal obligations and respond to lawful requests from authorities.

4. CONTENT YOU GENERATE

When you use Automatica to generate images or videos:

  • Your text prompts and input files are processed by our systems to produce the requested content.
  • We may retain prompts and generated content to provide the service, enable your generation history, improve our models and systems, and enforce our acceptable use policies.
  • You should not include sensitive personal information of others in your prompts or uploads without their consent.
  • Generated content may be subject to the terms outlined in our Terms of Service, including any applicable licences or usage rights.

5. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information in the following circumstances:

  • Service providers: with trusted third-party vendors who perform services on our behalf, such as hosting, payment processing, analytics, and customer support. These providers are contractually required to protect your data and may only use it for the purposes we specify.
  • Legal compliance: when required by law, regulation, legal process, or enforceable governmental request.
  • Safety and enforcement: to protect the rights, property, or safety of Automatica, our users, or the public, and to enforce our terms and policies.
  • Business transfers: in connection with a merger, acquisition, reorganisation, or sale of assets, in which case your information may be transferred as part of that transaction. We will notify you of any such change.
  • With your consent: in any other circumstances where you have given us explicit permission.

6. DATA RETENTION

We retain your personal information for as long as your account is active or as needed to provide the service. We also retain information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymise it in accordance with our internal retention schedules.

7. DATA SECURITY

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption in transit and at rest, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. YOUR RIGHTS AND CHOICES

Depending on your location, you may have the following rights regarding your personal information:

  • Access: request a copy of the personal information we hold about you.
  • Correction: request that we correct inaccurate or incomplete information.
  • Deletion: request that we delete your personal information, subject to certain legal exceptions.
  • Portability: request a copy of your data in a structured, commonly used, and machine-readable format.
  • Objection: object to certain types of processing, including processing for direct marketing.
  • Restriction: request that we restrict the processing of your information in certain circumstances.
  • Withdraw consent: where processing is based on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within the timeframe required by applicable law.

9. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer data internationally, we take appropriate steps to ensure your information remains protected in accordance with this Privacy Policy and applicable law.

10. CHILDREN'S PRIVACY

Automatica is not intended for use by anyone under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected information from a child under 16, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us.

11. THIRD-PARTY LINKS AND SERVICES

Our service may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any external sites you visit.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by posting the revised policy on our website and updating the "Last Updated" date above. We encourage you to review this policy periodically.

13. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: privacy@automaticaapp.com

Last updated: March 20, 2026